The 1930 Ashes series saw a young Don Bradman dominate the tour, scoring 974 runs in his seven Test innings. He scored 254 at Lord's, 334 at Headingley and 232 at The Oval. Australia regained the Ashes winning the series 3–1. As a result of Bradman's prolific run-scoring the England captain Douglas Jardine chose to develop the already existing leg theory into fast leg theory, or bodyline, as a tactic to stop Bradman. Fast leg theory involved bowling fast balls directly at the batsman's body. The batsman would need to defend himself, and if he touched the ball with the bat, he risked being caught by one of a large number of fielders placed on the leg side.
England lost their first series of the new century to Australia in 1901–02 Ashes. Australia also won the 1902 series, which was memorable for exciting cricket, including Gilbert Jessop scoring a Test century in just 70 minutes. England regained the Ashes in 1904 under the captaincy of Pelham Warner. R. E. Foster scored 287 on his debut and Wilfred Rhodes took 15 wickets in a match. In 1905–06, England lost 4–1 against South Africa. England avenged the defeat in 1907, when they won the series 1–0 under the captaincy of Foster. However, they lost the 1909 Ashes series against Australia, suing 25 players in the process. England also lost to South Africa, with Jack Hobbs scoring his first of 15 centuries on the tour.
In Test matches, the team wears cricket whites, with an optional sweater or sweater-vest with a green and gold V-neck for use in cold weather. The team's official sponsors have been Pepsi & Junaid Jamshed since the 1990s with their logo displayed on the right side of the chest, sister brand Lay's on the sleeves, and the Pakistan Cricket star deployed on the left in test cricket. The fielders wear a green cap or a white (or green in ODI and T20 matches) sunhats, with the Pakistan Cricket Star in the middle. Also the helmets are colored green. Boom Boom Cricket signed a deal with Pakistan Cricket Board in April 2010 to become the kit sponsors of the Pakistan team; the deal ended at the end of 2012 Asia Cup. Currently, as of 2019, Pakistan is sponsored by AJ Sports, replacing CA Sports, which was the sponsor between 2015 and 2019. Pakistan's One Day and Twenty 20 kits vary from year to year with the team wearing its green color in various shades from kit to kit. Historically, Pakistan's kits have had shades of blue, yellow and golden in addition to green. For official ICC tournaments, 'Pakistan' is written on the front of the jersey in place of the sponsor logo, with the sponsor logo being placed on the sleeve. However, for non-ICC tournaments and matches, the 'Pepsi' logo feature prominently on the front of the shirt . As always the Pakistan Cricket Board logo is placed on the left chest.
SIX! Glenn Maxwell to Wahab Riaz. Off break length ball, down leg side on the front foot driving, well timed in the air under control over long on for 6 runs. No doubt about this one, a full swing of the blade and the ball soars over the helpless Starc at long on. Wahab has carried on where Hassan left off, we are all set for a thrilling finish in Taunton.
On the same year the West Indies became the fourth nation to be granted Test status and played their first game against England. England won each of these three Tests by an innings, and a view was expressed in the press that their elevation had proved a mistake although Learie Constantine did the double on the tour. In the 1929–30 season England went on two concurrent tours with one team going to New Zealand (who were granted Test status earlier that year) and the other to the West Indies. Despite sending two separate teams England won both tours beating New Zealand 1–0 and the West Indies 2–1.
The patrons, and other players from the social class known as the "gentry", began to classify themselves as "amateurs"[fn 1] to establish a clear distinction vis-à-vis the professionals, who were invariably members of the working class, even to the point of having separate changing and dining facilities. The gentry, including such high-ranking nobles as the Dukes of Richmond, exerted their honour code of noblesse oblige to claim rights of leadership in any sporting contests they took part in, especially as it was necessary for them to play alongside their "social inferiors" if they were to win their bets. In time, a perception took hold that the typical amateur who played in first-class cricket, until 1962 when amateurism was abolished, was someone with a public school education who had then gone to one of Cambridge or Oxford University – society insisted that such people were "officers and gentlemen" whose destiny was to provide leadership. In a purely financial sense, the cricketing amateur would theoretically claim expenses for playing while his professional counterpart played under contract and was paid a wage or match fee; in practice, many amateurs claimed somewhat more than actual expenditure and the derisive term "shamateur" was coined to describe the syndrome.
By 1999, with coach David Lloyd resigning after the World Cup exit and new captain Nasser Hussain just appointed, England hit rock bottom (literally ranked as the lowest-rated Test nation) after losing 2–1 to New Zealand in shambolic fashion. Hussain was booed on the Oval balcony as the crowd jeered "We've got the worst team in the world" to the tune of "He's Got the Whole World in His Hands".
On 20 April 2007, a PCB official announced that former Test cricketer Talat Ali would act as interim coach, in addition to his rôle as team manager, until a new coach had been appointed. On 16 July 2007, Geoff Lawson, previously head coach of New South Wales, was appointed coach of Pakistan for two years, becoming the third foreigner to take on the rôle. In the 2007 ICC World Twenty20, Pakistan exceeded expectations to reach the final but ended as runners-up, after losing the final to India in a nail-biting finish. On 25 October 2008, Intikhab Alam was named as a national coach of the team by the PCB.
In 2002, Pakistan participated in their second Asian Test Championship. It was originally planned to include all four Asian ICC full-members (Bangladesh, India, Pakistan and Sri Lanka). However, before the tournament started, India's participation was put in doubt. After defeating Bangladesh in the 1st Test to meet Sri Lanka in the final, they were defeated by them by 8 wickets.