The ICC has no income streams from the bilateral international cricket matches (Test matches, One Day International and Twenty20 Internationals), that account for the great majority of the international playing schedule, as they are owned and run by its members. It has sought to create other new events to augment its World Cup revenues. These include the ICC Champions Trophy and the ICC Super Series played in Australia in 2005. However these events have not been as successful as the ICC hoped. The Super Series was widely seen as a failure and is not expected to be repeated, and India called for the Champions Trophy to be scrapped in 2006. The Champions Trophy 2004 event was referred to in Wisden 2005 by the editor as a "turkey of a tournament" and a "fiasco"; although the 2006 edition was seen as a greater success due to a new format.
The mid-1970s were more turbulent. Illingworth and several others had refused to tour India in 1972–73 which led to a clamour for Illingworth's job by the end of that summer – England had just been beaten 2–0 by a flamboyant West Indies side – with several England players well over 35. Mike Denness was the surprising choice but only lasted 18 months; his results against poor opposition were good, but England were badly exposed as ageing and lacking in good fast bowling against the 1974–75 Australians, losing that series 4–1 to lose the Ashes.
In the home Test series victory against Pakistan in July and August 2006, several promising new players emerged. Most notable were the left-arm orthodox spin bowler Monty Panesar, the first Sikh to play Test cricket for England, and left-handed opening batsman Alastair Cook. The 2006–07 Ashes series was keenly anticipated and was expected to provide a level of competition comparable to the 2005 series. In the event, England, captained by Flintoff who was deputising for the injured Vaughan, lost all five Tests to concede the first Ashes whitewash in 86 years.
Cricket has had a broad impact on popular culture, both in the Commonwealth of Nations and elsewhere. It has, for example, influenced the lexicon of these nations, especially the English language, with various phrases such as "that's not cricket" (that's unfair), "had a good innings" (lived a long life) and "sticky wicket". "On a sticky wicket" (aka "sticky dog" or "glue pot") is a metaphor used to describe a difficult circumstance. It originated as a term for difficult batting conditions in cricket, caused by a damp and soft pitch.
The 1930 Ashes series saw a young Don Bradman dominate the tour, scoring 974 runs in his seven Test innings. He scored 254 at Lord's, 334 at Headingley and 232 at The Oval. Australia regained the Ashes winning the series 3–1. As a result of Bradman's prolific run-scoring the England captain Douglas Jardine chose to develop the already existing leg theory into fast leg theory, or bodyline, as a tactic to stop Bradman. Fast leg theory involved bowling fast balls directly at the batsman's body. The batsman would need to defend himself, and if he touched the ball with the bat, he risked being caught by one of a large number of fielders placed on the leg side.
On 30 November 1907, Abe Bailey, the President of South African Cricket Association, wrote a letter to the Marylebone Cricket Club's (MCC, England) secretary, F.E. Lacey. Bailey suggested the formation of an 'Imperial Cricket Board'. In the letter, he suggested that the board would be responsible for formulation of rules and regulations which will govern the international matches between the three members: Australia, England and South Africa. Bailey, wanted to host a Triangular Test series between the participant countries in South Africa. Australia rejected the offer. However, Bailey did not lose hope. He saw an opportunity of getting the three members together during the Australia's tour of England in 1909. After continued lobbying and efforts, Bailey was successful.
The 2009 Ashes series featured the first Test match played in Wales, at Sophia Gardens, Cardiff. England drew the match thanks to a last-wicket stand by bowlers James Anderson and Panesar. A victory for each team followed before the series was decided at The Oval. Thanks to fine bowling by Stuart Broad and Graeme Swann and a debut century by Jonathan Trott, England regained the Ashes.
In 2002, Pakistan participated in their second Asian Test Championship. It was originally planned to include all four Asian ICC full-members (Bangladesh, India, Pakistan and Sri Lanka). However, before the tournament started, India's participation was put in doubt. After defeating Bangladesh in the 1st Test to meet Sri Lanka in the final, they were defeated by them by 8 wickets.