In 2007–08, England toured Sri Lanka and New Zealand, losing the first series 1–0 and winning the second 2–1. These series were followed up at home in May 2008 with a 2–0 home series win against New Zealand, with the results easing pressure on Moores – who was not at ease with his team, particularly star batsman Kevin Pietersen. Pietersen succeeded Vaughan as captain in June 2008, after England had been well beaten by South Africa at home. The poor relationship between the two came to a head on the 2008–09 tour to India. England lost the series 1–0 and both men resigned their positions, although Pietersen remained a member of the England team. Moores was replaced as coach by Zimbabwean Andy Flower. Against this background, England toured the West Indies under the captaincy of Andrew Strauss and, in a disappointing performance, lost the Test series 1–0.
In Test matches, the team wears cricket whites, with an optional sweater or sweater-vest with a green and gold V-neck for use in cold weather. The team's official sponsors have been Pepsi & Junaid Jamshed since the 1990s with their logo displayed on the right side of the chest, sister brand Lay's on the sleeves, and the Pakistan Cricket star deployed on the left in test cricket. The fielders wear a green cap or a white (or green in ODI and T20 matches) sunhats, with the Pakistan Cricket Star in the middle. Also the helmets are colored green. Boom Boom Cricket signed a deal with Pakistan Cricket Board in April 2010 to become the kit sponsors of the Pakistan team; the deal ended at the end of 2012 Asia Cup. Currently, as of 2019, Pakistan is sponsored by AJ Sports, replacing CA Sports, which was the sponsor between 2015 and 2019. Pakistan's One Day and Twenty 20 kits vary from year to year with the team wearing its green color in various shades from kit to kit. Historically, Pakistan's kits have had shades of blue, yellow and golden in addition to green. For official ICC tournaments, 'Pakistan' is written on the front of the jersey in place of the sponsor logo, with the sponsor logo being placed on the sleeve. However, for non-ICC tournaments and matches, the 'Pepsi' logo feature prominently on the front of the shirt . As always the Pakistan Cricket Board logo is placed on the left chest.
Another greatest performance from Pakistan is when they whitewashed the touring Australian cricket team. After beating Pakistan 1-0 in T20Is and 3-0 in ODIs, Pakistan were doubtful to win a two match Test series against the tourist. However, Pakistan won the matches by 221 runs and 356 runs. The win in the second Test was their highest winning margin against any opposition in their history. Also in the same match, Misbah equaled the then fastest Test match century off 56 deliveries.
Pakistan started well in the ICC Cricket World Cup, which was held in India, Sri Lanka and Bangladesh, after beating Kenya, Sri Lanka (one of the tournament favourites) and bye a margin, beating Canada. Shahid Afridi clearly stated that his team is capable of qualifying for the Semifinals. After a huge loss against New Zealand, Pakistan defeated Zimbabwe by 7 wickets. After victory against Zimbabwe Pakistan cemented their shot at playing the ICC CWC 2011 Quarters. One of the highlights of the tournament for Pakistan was when they beat Australia, who were led by 3 brilliant pace bowlers, Brett Lee, Shaun Tait and Mitchell Johnson. However Pakistan defied the odds and defeated Australia, courtesy of a brilliant bowling display. This saw Australia's record win streak of 27 consecutive world cup games broken which saw them win every game between the 1999 world cup up until this game. In the quarter-finals they played West Indies. Pakistan were ruthless, as they emphatically won against the West Indies side by 10 wickets, due to another brilliant bowling display. In the semi-finals on 30 March, Pakistan had a match with its fiercest rival, India. India managed 260 after they batted first. Not having a good batting line-up along with a slow start to the chase, Pakistan were 29 runs short as India reached the final (India went on to win the final, by defeating Sri Lanka).
On 20 April 2007, a PCB official announced that former Test cricketer Talat Ali would act as interim coach, in addition to his rôle as team manager, until a new coach had been appointed. On 16 July 2007, Geoff Lawson, previously head coach of New South Wales, was appointed coach of Pakistan for two years, becoming the third foreigner to take on the rôle. In the 2007 ICC World Twenty20, Pakistan exceeded expectations to reach the final but ended as runners-up, after losing the final to India in a nail-biting finish. On 25 October 2008, Intikhab Alam was named as a national coach of the team by the PCB.
The ICC has no income streams from the bilateral international cricket matches (Test matches, One Day International and Twenty20 Internationals), that account for the great majority of the international playing schedule, as they are owned and run by its members. It has sought to create other new events to augment its World Cup revenues. These include the ICC Champions Trophy and the ICC Super Series played in Australia in 2005. However these events have not been as successful as the ICC hoped. The Super Series was widely seen as a failure and is not expected to be repeated, and India called for the Champions Trophy to be scrapped in 2006. The Champions Trophy 2004 event was referred to in Wisden 2005 by the editor as a "turkey of a tournament" and a "fiasco"; although the 2006 edition was seen as a greater success due to a new format.
The tournament did not start well for Pakistan, losing to their arch-rivals India by 124 runs. But as the group stages progressed the bowling attack improved significantly for Pakistan, winning games against South Africa by 19 runs, and a crucial game against Sri Lanka by 3 wickets. This set up a semi-final against hosts and favourites England, where Hasan Ali took 3 wickets to take Pakistan to their first ICC Champions Trophy Final, a highly anticipated re-match with India.